ADDYs – Best of Show, 2002

RANGE ROVER

Land Rover's Range Rover may be one of the reasons so many people associate SUVs with luxury and status. It combines the go-anywhere capability of the original Land Rover with the on-road refinement and luxurious-quality interior. No matter where in the world a Range Rover travels, it commands respect, even from a king.

procession

password: respect

DISCOVERY

A Land Rover was built to tackle any terrain, weather-condition or challenge. It was designed to overcome the odds, and instill a sense of adventure in every owner. In this spot, we show how a coupe decides to spend their New Year’s in an unexpected way.

countdown

password: newyear

designed by nature