We launched a new brand of green teas from Japan called MATCHA MATCHA in 2009 into the US market. All-natural MATCHA MATCHA is made of hand-picked, premium green tea leaves from the first harvest of the season. Drank whole – not steeped – MATCHA MATCHA contains high levels of antioxidants and tons of immune-boosting goodness. As the ECD and one of the founding partners I oversaw the branding and design for all touch points.