We launched a brand new bakery that targeted those seeking higher-quality baked goods and an appreciation for cafe culture. We developed the name and identity of the Eat Cake fork to be visually compelling, conceptually rich and to seamlessly carry over into all consumer touch points. I oversaw a team that managed the voice of Eat Cake on all social channels – earned and maintained 4.5 star Yelp rating, gathered 1000+ FB fans and hosted community events onsite including art shows, live performances and pop-up restaurants. Our logo and packaging design was awarded a Silver in Graphis.
Abraham Park: Videographer
Music: "What I wouldn't do" by A Fine Frenzy
Business Cards
Interior Design
Floor Design
Bathroom Signage and Design
Employee Uniform
Packaging Design
Eat Cake Events
Celebrity Events
Abraham Park: Videographer
Music: "Count On Me" by Mat Kearney